Everything there is to know about logo design
Learn everything you’d ever need to learn about logo design
Design is now a discipline in its own right and its expertise can be incorporated within interdisciplinary processes. The most important fundamental principles of design theory and methodology are presented, looking in particular at the communicative function of products and highlighting aspects such as corporate and service design, design management, strategic design, interface/interaction design and human design.
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What’s Inside
In our 25 page guide to logo design you’ll learn the basics of what a logo is, rules for creating a logo and other things to consider like colors and typography. Have a laugh at some awesome-ly bad logos and the story behind some of the world’s most famous brands. Adding a universal quality to a logo provides the broadest communicative reach, what almost all identities are intended to accomplish. The intellectual exercise of connecting the dots of “thinking” is not irrelevant in design, of course — particularly when it comes to branding.
Key Takeaways
Adding a universal quality to a logo provides the broadest communicative reach, what almost all identities are intended to accomplish. The intellectual exercise of connecting the dots of “thinking” is not irrelevant in design, of course — particularly when it comes to branding — but by combining the intuitive immediacy of symbols and metaphors with strategic thinking, you integrate essential information that helps your logo stand out and be remembered.
The intellectual exercise of connecting the dots of “thinking” is not irrelevant in design, of course — particularly when it comes to branding — but by combining the intuitive immediacy of symbols and metaphors with strategic thinking.
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About The Author
George Summer was an internationally recognized graphic designer. Summer’s projects included logo design, posters, packaging, annual reports and branding. His clients included AT&T, GM, Pfizer, Mobil, Revlon and Mercedes-Benz. He built a reputation as a designer who “makes type talk,” by using letterforms to solve design problems, for indeed he was passionate about type. When traveling he kept both his eyes and his camera lens open to record a phenomenon that can be seen along the roads, in small villages as well as urban centers. Huge painted ads on walls conveying messages from producers of food, drinks, gasoline and automobiles.
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